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Stateline Farm Beginnings graduate finds new ways to connect urban eaters with their farm

From a Chicago Couple, a Wisconsin organic farm that understands its urban customer.

Today Bob and Jennifer, both 45, own Harvest Moon, a 20-acre certified organic farm in southwest Wisconsin. They're in some ways a typical family-run organic outfit, selling whole and half CSA shares—including winter shares beginning this year. But they've also been innovative, teaming up with Uncommon Ground on Devon to offer "Farmer Fridays," a weekly farmers' market that runs from 4 to 8 PM. It's as much for the farmers as the patrons who'd prefer to shop after work: "We can't be getting up at two in the morning," Jennifer says.

Jennifer enrolled in Stateline Farm Beginnings, a ten-month training and support program designed to help people plan and launch sustainable-farm businesses. The farmer-led initiative, based in downstate Caledonia, is a collaboration among the Angelic Organics Learning Center, the Collaborative Regional Alliance for Farmer Training (CRAFT), the Land Connection, and other partners.

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